Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. You should use a meaningful status code to tell Googlebot if a …

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

If businesses are your primary customers, you can establish your online store very much like a retail one. They complete a number of activities that bring search results - crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. For the content pieces that don't hit your goals …

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Website owners all want …

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. In the earlier days of SEO, sending …

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. So …

As you've probably identified at this point, SEO is incredibly detailed. But, it doesn't need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Readability has never been more …

Because search engine algorithms are largely based on keywords-keywords on your web page, keywords in your code, keywords in the links within and pointing to your website or blog. Conversion rates using remarketing are considerably higher than general banner or search ads. Search engines are the key to making your …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. The nature of having competitors mean that they will always be looking to beat you, gain ground if …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers …

SEO versus SEO Services Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well …

Although this may be suitable for medium-size or large companies, it is hardly the case for small businesses, especially if the business is not technology-related. Video transcriptions improve indexing and usability, and add supplementary content. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your …

The right threshold for you may differ. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Recently, I came …