Google doesn't want to send its users to incorrect content or websites that deliberately mislead users. SEO is the tool to drive people to your website. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into …

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. In the earlier days of SEO, sending …