If it's information sites, that's an indication that this phrase might be more informational' thancommercial'. The maintenance phase takes care of problems (minor and major) found in the (re)assessment phase. For example, where would one find rocking horse for sale in this country? Google Saber Light Digital always …

Systems are changing and so local SEO is more important than ever for local businesses. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there's no reason you shouldn't do it. Instead of using a GUI, why not use a …

What email platform do you use? One of the biggest decisions you have to make about the future digital marketing growth of your business is if, how, and when to outsource some or all of this. Who would of thought you can pay for a gas boiler monthly? For DesigNative …

There aren't any specific considerations you'll need to make here, since anything that involves your company will naturally include a link pointing to it. For example, a developer may take a particular article and store dozens of copies on the site, with only minor changes (different city names, for example …

You want to start with a part-time job, whether it be a couple hours after work or on the weekends, and from there, determine if you want to get into SEO, and from there, you can master this. Mobile is firmly entrenched as the device of choice for a growing …

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). Based on your goals, you can build searcher personas that identify the …

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. So what constitutes low quality and how …

This metric will inform you if your content just isn't right for your audience, or if it is and you need to create more content focusing on topics just like it. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

A long long time ago, this might have worked. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Amazing content-evergreen or not-is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Have you tried storytelling in business to boost …

And, even with all that video out there, 43% of people say that want even MORE video content! By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). I …

Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Search intent is also important when optimizing content. A lovely present would be one …

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Search engine algorithms are continually updated to produce better results. But local optimization campaigns need to go a step …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers …