Online marketing changes quickly when it comes to citations

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Search engine algorithms are continually updated to produce better results. But local optimization campaigns need to go a step …

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Take care when dealing with organic links

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers …

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