A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. So what constitutes low quality and how …

This metric will inform you if your content just isn't right for your audience, or if it is and you need to create more content focusing on topics just like it. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

A long long time ago, this might have worked. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Amazing content-evergreen or not-is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Have you tried storytelling in business to boost …

And, even with all that video out there, 43% of people say that want even MORE video content! By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). I …

Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Search intent is also important when optimizing content. A lovely present would be one …

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Search engine algorithms are continually updated to produce better results. But local optimization campaigns need to go a step …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers …