Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

Many entrepreneurs and search marketers see local SEO as a peripheral strategy-an add-on to consider only once all the other strategies have been taken care of. Use Nofollow links to mitigate these risks, and encourage brand mentions whenever possible. Sometimes, a piece of content will explode in popularity after you've …

There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side. The …