Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Amazing content-evergreen or not-is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Have you tried storytelling in business to boost …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). I …

The right threshold for you may differ. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Recently, I came …