Make html your centre of attention

A long long time ago, this might have worked. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off …

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Promote your website in the right ways, utilising reporting

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. You should use a meaningful status code to tell Googlebot if a …

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